real stories of people helping people and feeling good about it http://www.umm.edu/features/organ-donation.htm
This information is important as it is a real life situation when a real person has saved another person's (even if it was his boss) and he can feel good saving another person's life and there is little long term damage to the donor. it also show's the Audience how good it will feel to be an organ donor.
the average patient who ultimately received an organ waited only three weeks for a heart and three months for a pancreas or liver — but 476 days for a kidney, because demand for kidneys substantially outstrips supply. (http://www.articlesbase.com/spirituality-articles/the-many-benefits-of-organ-donation-950637.html)
This is important as it makes the patient feel that once they are dead even then they can make an substantial difference to not just one but six to ten different people will have there lives change or even saved buy just giving your organs to the organ donation. This makes the audience feel that they are doing a greater job than "ah, I won't do it as it will only save one life but no it will save six to ten lives.
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